Overview

Orion is a technology company that makes wearable devices that unite groups and allows people to easy collaborate in real time. The task was to create the brand identity for Orion’s main brand and its line of wearable technology products.

 

Challenge

Orion‘s brand exists in a dynamic digital environment, so it was important that the look and feel embodied the attributes of a living, breathing entity.

 

Ruby is the first device on Orion’s constellation of products. Ruby is an accessory worn on a lapel, blouse, necklace or bag strap for stylish voice communication with
a simple touch. “Ruby is our statement on how fashion, technology, and culture should intersect,” said Roger Wood, co-founder of Orion.

 

Solution

For the main brand, the inspiration was the idea of collaboration evolving to daily connection into the life of its users.

 

For Ruby, a visual platform and logo-monogram were developed conveying luxury and elegance, inspired by architecture and art.